Deliverables: Updated Branded Collateral - Emails/Email templates - Event Postcard - Event Photobooth overlay's - Pop up Event Sigage - Event Recipe Cards - Printed Welcome Cards
Shopmium
U.S Launch
Shopmium 2022
Shopmium is a popular saving's app in the UK. In 2022 it was launched in the United States, and we were challenged with adapting the brands look and feel to be more competitive in the U.S market, while keeping the integrity of the original branding (ie. fonts, logos, and colors.) We prioritized building email and social media templates for our Consumer Marketing Team to utilize as they aimed to increase awareness and conversion of our Coupons.com users to the new Shopmium app.
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ORIGINAL SHOPMIUM BRANDING
U.S SHOPMIUM REFRESH
With the goal of keeping the integrity of the brand, my strategy was to use the existing brand elements in a more streamlined way. Women were the predominant users of the of the product and the launch team wanted to target younger women, positioning the savings platform as "fresh" and "trendy". Keeping the original brand color palette I used gradients sparingly with less contrasting color combinations and utilized the cool tones only as secondary colors. I kept illustrative touches throughout but simplified their design. Photography selections were made to convey a more authentic, fresh, and modern feel.
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